With increasing use of social media like linked-in and facebook in the hiring process; resumes are likely to lose their prominence; hence candidates who are active in social media would enjoy better visibility and improve their chances of selection. This blog examines this development to offer some guidance to candidates.
Here are some reasons why prospective employers would value postings in social media over the resume-
- Resumes are primarily the way candidates present themselves and tend to contain varying degrees of hype. You don’t see what others have to say about the candidates. Social media bridge this gap and there are other’s opinions available in the form of endorsements, questions, replies, mentions, re-tweets etc.
- The resume doesn’t provide any insight into how well networked a candidate is in terms of the quality and size of his network. In today’s networked world often whom you know proves to be more important than what you know. Social media provide insight into a candidate’s connections, friends and followers.
- Resumes are all work and no play. Social media provide more complete picture. On an average a man spends twice the time doing activities other than work. Your social , religious , political, cultural beliefs manifest themselves in the form of hobbies, memberships and postings on social media.
- Information presented by a resume is buried deep in a document which might be dated. The document itself may have many versions and may not be as easily searchable as content on social media. Resume as a tool doesn’t yield itself to the speed and relevance of search.
- Its important how an employer reaches out to establish dialogue with the candidate. Referrals are very helpful in quickly establishing trust. Social media provide quick and easy way of navigating your network to reach out to the candidate. Referrers often provide very valuable information that might be missing in the resume.
- Resumes by definition provide textual information; social media have more graphic, audio and video content to supplement the text. Moreover content in social media is conveniently accessible using mobile devices.
Having said this; I don’t want to imply that resumes are not needed. The resume is important as a tool that provides the basic outline – however more color and detail are to be found elsewhere in social media. I would recommend the use of social media to search and contact suitable candidates. Resumes would still be required to provide the framework for interviews to happen. It would be naïve to judge a candidate purely on the basis of his social media footprint.
To conclude let us see how social media help candidates to search the right job. Whatever is said above about the resume holds true for job postings. Its not unusual to find job postings advertising positions that aren’t open any more.
Job postings on social media have a date stamp by default. Social media provides insight into the work culture and work-life balance in a company. Informal inquiries through social contacts and alumni network help candidates to focus their search and find more relevant information.