New Age Start-ups – Advantage India!
7. Variety and fragmentation? Indians have always been dealing with them.
As discussed in Chris Andersen’s “The long tail” businesses have to deal with millions of players with their unique offerings competing for a part of the pie. Niche offerings and the internet’s ability to address the “audience of one” has resulted in fragmentation of every market. India has always been a fragmented market given more than 26 languages, hundreds of sub cultures with their own religious customs. Hindus believe in worshiping a different deity (God or Goddess) depending on the purpose or day of prayer. Even food habits demonstrate the same variety.
It’s time Indian entrepreneurs realized that they have these special advantages while competing with others in general and the western entrepreneurs in particular.