New Age Start-ups – Advantage India!
5. Indian entrepreneurs are more comfortable in communities than corporations
In my earlier blog “Bottom up, employee driven corporate metamorphosis” I have extolled the virtues of communities in this age of crowdsourcing and how they are more valuable than corporations. Corporations are a western phenomenon. Deep hierarchies in the armed forces and Government were introduced by the British in India. Typically an Indian village was ruled by a group of elderly villagers called Panchayat. Spread of the Hindu religion happened in a viral way with many Gurus and saints acting as change agents propagating the message of their religious belief unlike Churches that had a well organized hierarchy managing them. More recently communities have been organized as co-operative societies in India. Amul – a dairy co-operative is competing well with international brands like Nestle and Kraft. Co-operative societies organized by communities dominate banking, sugar, poultry and dairy business in India. Most of the trading businesses are managed by communities that specialize in the specific merchandize being traded. It will be interesting to see how these traders compete with large retailers like Wal-Mart.