New Age Start-ups – Advantage India!
3. Indian entrepreneurs are naturally able to read signal through noise
Startups often fail to recognize an opportunity staring in their face. The decision to persevere of pivot depends on multitudes of signals coming from the external world. Success comes with the ability to see patterns in volumes of data or read signal through noise- a daily phenomenon in India. Given the last mile issues with copper paired landlines and patchy wireless coverage in India; noisy phone lines are common. Indians are used to navigating through traffic with multiple vehicles honking in tandem at every traffic junction. In an economy that is short on every resource other than human resource; long queues form for almost anything. Indians are trained in the art of reading signal or patterns everyday as they strain themselves over noisy phone lines, as they wade their way through traffic or find out which queue is for what.